HD Apparel Co: Graphic Design
Account Experience:
As the lead graphic designer for HD Apparel Co, I created a range of visual assets to support both sales and marketing efforts. My work included designing custom menus and signage for client meetings, creating social media content for the company’s Instagram, and developing email campaigns for lead outreach. Each project was designed to keep the brand cohesive across print and digital touchpoints, helping the team present a polished and professional image to clients and prospects.
Website Redesign:
I completely redesigned HD Apparel Co’s website using WordPress and Elementor to create a clean, modern, and user-friendly experience. The goal was to better represent the company’s professional services, highlight portfolio work, and make it easier for local businesses to request quotes or browse custom apparel options.
Menu Design:
I designed custom menus, signage, and marketing materials used in client meetings and sales pitches. Each piece was tailored to the prospect’s brand or industry, helping HD Apparel Co visually communicate our capabilities and close new business deals.
Social Media Content:
I created and managed branded content for HD Apparel Co’s Instagram, designing graphics that showcased our embroidery, print, and apparel services. My focus was on maintaining a cohesive aesthetic that reflected the brand’s craftsmanship and local partnerships.
Email Campaigns:
I designed and wrote email campaigns targeting HD Apparel’s local business lead list. Each campaign introduced our services, highlighted past projects, and encouraged inquiries. The goal was to build brand recognition and drive new B2B leads through professional, on-brand communication.
