HD Apparel Co
Head of Marketing Communication
May 2024 - Present
Redesigned and rebuilt the company website using WordPress and Elementor, improving navigation, copy, and design to showcase services and drive client inquiries.
Created branded marketing materials — including pitch decks, menus, social content, and promotional graphics for client presentations and digital campaigns.
Developed and managed social media content that reflected the company’s craftsmanship, local partnerships, and brand personality.
Designed and executed email campaigns that strengthened B2B communication and increased repeat business.
Handled all graphic design in Adobe Photoshop, Illustrator, and Lightroom, ensuring cohesive visuals across digital and print media.
Collaborated with owners and clients to translate business needs into strong, polished creative assets that supported sales and marketing goals.
The Brim Reapers
Head of Marketing Communication
May 2024 - Present
Led end-to-end marketing strategy (organic social, paid ads, email/SMS, influencer, and e-commerce) while project-managing cross-functional teams in design, fulfillment, and customer service.
Scaled brand presence by growing Instagram from 300 to 25.8k followers and Facebook to 50,000 in 15 months, driving consistent product sales through organic TikTok, Meta, and YouTube campaigns.
Optimized Klaviyo email/SMS campaigns and flows and Shopify storefront strategy to boost engagement, improve AOV, and drive consistent revenue growth.
Scaled TikTok Shop presence by building and managing affiliate and influencer program that fueled consistent UGC and supported multiple high-performing product launches.
Calee + Co, LLC
Head of Marketing
September 2021 - May 2024
• Manages day-to-day key social media platforms for a hormone health coach and podcast host, including content creation (ideation to completion), posting content and stories, and community management; resulting in a growth of over +350,000 social media followers, +12,000 Facebook group members, and +35,000 email list subscribers.
• Creates weekly content calendar across all organic social channels that focuses on creating a consistent presence on social media; resulting in 9+ Million accounts reached and 20+ Million impressions consistently per quarter.
• Continuously integrating emerging social trends and cultural moments to maximize brand awareness and engagement with the target audience; proven ability to produce viral, yet relevant, content with +1 Million views.
• Builds and maintains relationships with relevant brand and influencer partners, resulting in a 40% increase in repeat-brand collaborations.
• Key led in pitching and implementing a highly effective sales funnel strategy, increasing new customer acquisition by 230% and boosting revenue by $525,000.
Accounts Managed:
Get Cliterate Podcast (@getcliterate)
Health Coaching Business (@caleeshea)
Nfinity Athletic
Field Sales Representative
May 2019 – September 2021
• Acquired 87 new accounts resulting in over $1.5M in gross territory revenue through strong sales presentations and relationship building.
• Recognized as top salesperson for 2020 annual sales, consistenly exceeding monthly goals and growing territory by 89% within 18 months and contributed to over 20% of annual direct sales in 2020.
• Delivered exceptional service to 200+ accounts annually - building brand loyalty by providing incomparable support with wayfinding, product information/design, and purchase processing to all-star, collegiate, and scholastic accounts.
• Key team leader in launching and selling an industry-disrupting product that challenges customers’ current processes – actively collaborates with internal teams in apparel line production, apparel design, and product marketing.
Moon & Ivy
Social Media & Web Development Consultant
December 2020 - March 2021
• Developed a consistent content calendar and consulted on day to day social media marketing and engagement strategies.
• Designed and created diverse marketing content with Adobe Illustrator, Adobe Lightroom, and iMovie.
• Increased social media engagement by 52% with 1 month of social media management.
Ashlyn Burton Designs
Founder
2018 - 2020
• Launched a start-up jewelry company independently in college; executed 450+ individual transactions within two fiscal years.
• Executed all content creation, writing copy, and management of social media account and e-commerce website – grew organic Instagram following to 5k within first 12 months of business.
• Expanded the brand by selling upwards of 120 products to 3 retail locations across the US.
Design Gallery
Website Development Intern
2018
• Selected among peers by the Marketing Doctoral Program Director to design a website and create a marketing strategy from the ground up.
• Created brand kit and website manual for the owner to utilize as the business grows.
Stingray Allstars
Cheerleading Coach
Summer 2016, 2017, 2018
• Lead overall operation of 3 day summer training camps with a team of two other assistant coaches.
• Trained and mentored student-athletes and new staff members.
• Demonstrated outstanding ability to multitask and manage time in order to reach team goal of each camp.
Post CPAs
Executive Assistant
2017
• Managed multiple Google & Outlook calendars for CEO and 5 CPAs in two different office locations. Calender included work related and personal activities.
• Developed communication pipelines and disseminated time sensitive information from management to 50+ clients and 14 employees.
• Onboarded all new employees: setting up software, laptop and introductory materials created by me.