Calee & Co: Social Media Management

Account Experience:

As the Marketing Strategist for a hormone health coach (@caleeshea), my key objective is to maximize quality lead generation for their online course on all key social platforms (focusing on Instagram, Pinterest, Youtube, and email marketing). My day-to-day tasks include:

  • Full Social Media Management: Strategy Development, Content Creation, Caption Copywriting, and Community Engagement

  • Creating sales-driving social media posts (graphics, carousels, and story slides) from written and/ or repurposed content

  • Write valuable emails to nurture and engage email subscribers

  • Design all online course marketing materials: including powerpoints, online course documents, sales pages, and email marketing.

Additionally, I have played a crucial role in implementing a successful sales funnel strategy which has since resulted in 24,600+ leads generated, a customer acquisition increase of 360%, and revenue boost of over 400% via this sales funnel strategy alone.

Instagam Post Examples:

Video Content Examples:

Instagam Carousel Example:

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